103 On Blogging: Quality Content
This is important. If you have nothing to say, say nothing. Make sure that your content is somehow useful to others. My best interest is in practical tips & hints, so I focused on giving those. They might have been small hints like “use forum signatures” but not everybody is a professional, and you have to learn these lessons somewhere. I decided that I would focus on writing practical hints & tips for game producers (and since game producers need to know marketing, it was natural to write about it). The majority of my articles are totally unique written based on my own experience. Naturally I have news items and quotes from other blogs, but even then I try to give my personal touch when telling about them. For example: one guy (on other website, not mine) wrote an article where he listed “10 things about something”. I told about this article in my site, but instead of quoting directly I gave link to the article, wrote the sub-headlines and commented how I felt about these lessons. Like for example, let’s suppose he had said: “Lesson #3: Company X sucks because bla bla blah” then I would have written “Lesson #3: According to him Company X sucks, and I agree that Company X made a mistake in this case but I still they have good products N and M”. This way I could provide unique content and tell my own thoughts rather than just quoting directly that “one guy made INTERESTING post, read here:”. Providing value and unique content helps.